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Sony a7 III Overview

Announced Feb 27, 2018 •
24 megapixels | 3 screen | Full frame sensor
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$1,698.00$3,696.00
Buy on Amazon.com
Base, Body Only$1,698.00Base, w/ 28-70mm$1,898.00w/ 24-105mm, Body OnlySee price on Amazon.comw/ 16-35mm G Master, Body Only$3,696.00w/ 16-35mm Zeiss, w/ 16-35mm Zeiss$2,796.00w/ 64 GB Memory Card, Body Only$1,731.00w/ 24mm G Master, Body Only$3,096.00w/ 24-70mm Zeiss, Body Only$2,396.00w/ 24-70mm G Master, Body Only$3,696.00w/ 64 GB Memory Card, w/ 28-70mm$1,931.00w/ 20mm F1.8, Body Only$2,447.99w/ 85mm F1.8, Body Only$2,246.00w/ Vertical Grip, Body Only$2,046.00w/ 50mm, Body Only$1,946.00w/ 35mm F1.8, Body Only$2,396.00Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B) and Camera Strap with Quick Release SystemSee price on Amazon.comSony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B) and Sony FE 50mm F1.8 LensSee price on Amazon.comSony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera Optical with 3-Inch LCD, Black (ILCE7M3/B) with Tamron 28-75mm F/2.8 for Sony Mirrorless Full Frame E Mount (Tamron 6 Year Limited USA Warranty)$2,577.00w/ 24-70mm Zeiss, Body Only$2,396.00w/ 64 GB Memory Card, Body Only$1,731.00Base, Body Only$1,698.00Base, w/ 28-70mm$1,898.00w/ 16-35mm Zeiss, w/ 16-35mm Zeiss$2,796.00w/ 24-105mm, Body OnlySee price on Amazon.comw/ 24-70mm G Master, Body Only$3,696.00w/ 24mm G Master, Body Only$3,096.00w/ 16-35mm G Master, Body Only$3,696.00w/ 64 GB Memory Card, w/ 28-70mm$1,931.00w/ 50mm, Body Only$1,946.00w/ 35mm F1.8, Body Only$2,396.00w/ Vertical Grip, Body Only$2,046.00w/ 20mm F1.8, Body Only$2,447.99w/ 85mm F1.8, Body Only$2,246.00Sony Full-Frame Mirrorless Interchangeable-Lens Camera with 28-70mm Lens Optical with 3-Inch LCD and HD Video SwitcherSee price on Amazon.com
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Product description
Announced Feb 27, 2018

The Sony a7 III is a 24MP full frame mirrorless camera that incorporates many of the features and improvements found in the a7R III. Primary among these are a BSI sensor, along with the larger capacity 'Z' battery, AF joystick and the company's impressive EyeAF feature. Its 693-point AF system offers 93% frame coverage. Continuous shooting is offered at up to 10 fps with mechanical shutter, and 5-axis in-body stabilization claims a 5.0 stop shutter speed advantage.

Video recorded at 4K/24p is taken from a 6K region of the sensor, while 30p shooting comes from a roughly 5K region with a 1.2x crop. The camera offers both S-Log2 and S-Log3 gamma curves for shooting wide dynamic range scenes or Hybrid Log Gamma for playing back directly on high dynamic range displays.

The new larger-capacity battery boasts 710 shots per charge. The a7 III uses the same 2.36m dot OLED viewfinder as its predecessor, giving a 1024 x 768 pixel view, rather than the higher-res version in the a7R III. The viewfinder is complemented by an articulated 3" 921k-dot LCD.

Product timeline
Review, Apr 23, 2018
Quick specs
Body type SLR-style mirrorless
Max resolution 6000 x 4000
Effective pixels 24 megapixels
Sensor size Full frame (35.8 x 23.8 mm)
Sensor type BSI-CMOS
ISO Auto, 100-51200
Lens mount Sony E
Focal length mult. 1×
Articulated LCD Tilting
Screen size 3
Screen dots 921,600
Max shutter speed 1/8000 sec
Format MPEG-4, AVCHD, XAVC S, H.264
Storage types SD/SDHC/SDXC, Memory Stick Duo/Pro Duo/Pro-HG Duo
USB USB 3.2 Gen 1 (5 GBit/sec)
Weight (inc. batteries) 650 g (1.43 lb / 22.93 oz)
Dimensions 127 x 96 x 74 mm (5 x 3.78 x 2.91)
GPS None

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Our review

The Sony a7 III is a well-priced, well-rounded camera suitable for all kinds of photography. Twenty-four megapixels of resolution is more than sufficient for most tasks, and the 693-point autofocus system and 10 frames-per-second burst speed help the a7 III keep up with fast action. Video quality and feature set is another strong point, though some operational lag, a slightly low-resolution viewfinder and unintuitive video autofocus may turn off some users.

Good for: Generalist photographers, wedding, event and action shooters and those that need high quality video.

Not so good for: Those that need more resolution for detailed scenes or large prints, those that need ultimate build quality for harsh shooting conditions.

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Sony a7 III sample photos
181 images • Posted on Feb 27, 2018 • View gallery
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